Liar, Liar, pants on fire! Well, not on fire, but they may be larger than they appear...

I KNEW IT!! Not all pant sizes are created equal. The graphic below shows the variations in ACTUAL size of select pants relative to the size stated on the label. The label in the pants says "36 inches". However, when measured you can see the ACTUAL size of the pants is not as advertised. The pants are considerably larger, in some cases. Is this dishonest advertising OR do we WANT to be duped in this manner?
Are Your Pants Lying to You? An Investigation